Warcraft
Client: Legendary Entertainment
Sector: Entertainment
Category: Film Marketing
My role: Senior Designer
Year: 2016-2017
I worked extensively with the Legendary East team for the China release of the film in June 2016.
I applied existing key art to large-format print-ready assets for the press junket venue in Beijing, China.
Warcraft China press junket
McDonald’s store takeover
We also generated print-ready files for a McDonald’s store takeover.
We applied existing graphics to create an immersive Warcraft experience at Taikoo Li Mall, Beijing, China.
China mall tour
Warcraft microsite
Web design introducing characters from the film.
Social graphics
Including designs for the countdown to the film’s release date.