Warcraft
Client: Legendary Entertainment
Sector: Entertainment
Category: Film Marketing
My role: Senior Designer
Year: 2016-2017
Led creative production for the China release of Warcraft in June 2016, working directly with the Legendary East team across press junkets, retail activations, mall experiences and digital touchpoints.
Delivered large-format print production for the Beijing press junket, adapting existing key art across venue-scale assets to create a cohesive brand environment.
Warcraft China press junket
McDonald’s store takeover
Designed and produced print assets for a McDonald's store takeover, from concept through to print-ready delivery.
Created large-scale artwork for an immersive brand experience at Taikoo Li Mall, Beijing, translating the film's visual world into a physical retail environment.
China mall tour
Warcraft microsite
Designed a microsite introducing the film's key characters, creating an immersive entry point for audiences ahead of the China release.
Designed a series of social graphics including a countdown campaign, building anticipation in the lead-up to the film's release.
Social graphics
