Programme Mission

'Kids' Athletics' is World Athletics' global programme to help young people aged 4-14 discover the joy of movement, develop their physical potential through innovative gameplay, and be shaped by the values at the heart of sport.

The Creative Approach

Taking inspiration from World Athletics' master identity, I distilled the key athletics movements into simplified graphic shapes, then used these to build patterns that gave the programme its own visual language which is energetic, bold, and designed to resonate with young people. Collaborating with an athletics consultant and member federations, my team also produced a full suite of learning resources including digital downloadables and films.

Results

The programme is used worldwide by 12 member federations including Malaysia, China, Puerto Rico and New Zealand.