Programme Mission

‘Kids’ Athletics’ was World Athletics’ global programme to help young people aged 4-14 discover the joy of movement, develop their physical potential through innovative gameplay, and start on the path to lifelong physical health and fitness.

The Creative Approach

Taking inspiration from the world of athletics, I developed a design concept which incorporated the new World Athletics visual branding. Collaborating with an athletics consultant and member federations, my team also produced learning resources including a large series of digital downloadables and films.

Results

The programme is used worldwide by 12 member federations including Malaysia, China, Puerto Rico and New Zealand.